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Mara Hoffman Brings Her Summertime-feel Fashion Brand To Sunny Socal - los Angeles Times

(Michael Nagle / Los Angeles Times) Caption Mara Hoffman Michael Nagle / Los Angeles Times Fashion designer Mara Hoffman holds a dream catcher she collaborated on with Spoke Woven. Spoke Woven custom designs the dream catchers, which are sold on Hoffman's website, using Hoffman's prints. Fashion designer Mara Hoffman holds a dream catcher she collaborated on with Spoke Woven. Spoke Woven custom designs the dream catchers, which are sold on Hoffman's website, using Hoffman's prints. (Michael Nagle / Los Angeles Times) Caption Mara Hoffman Michael Nagle / Los Angeles Times Those who'd like to wear only Mara Hoffman designs to the beach now can. Hoffman has collaborated on sandals with Havaianas and towels with Pendleton, which complement the swimsuits and coverups she already sells.
Source: http://www.latimes.com/fashion/la-ig-mara-hoffman-20140622-story.html

Designer Diane von Furstenberg and Google designer Isabelle Olsson discuss how Made for Glass came about. For $300 more than the regular price of $1,500, early adopters can buy Google Glass with designer frames Google Glass goes on sale in the U.K., for about $200 more than in the U.S. Designer-inspired frames for Google Glass for men and women go on sale Two years after she brought Google Glass to the New York Fashion week runway , fashion designer Diane von Furstenberg has teamed with Google Inc. to launch a line of designer frames for the smart glasses to hang on. Von Furstenberg-- best known for her easy-to-put-on wrap dresses -- helped reshape the $1,500 computerized eyewear into something that looks more like a normal pair of glasses.
Source: http://www.latimes.com/business/technology/la-fi-tn-google-glass-designer-20140623-story.html

RESERVEDs campaigns create impressive image worlds in every season with international top models including Freja Beha Erichsen, Cara Delevingne, Julia Stegner, Sasha Pivoravova and Spring / Summer 2014 face Frida Gustavsson. With the launch in Germany, RESERVED introduces their latest ambassador for Autumn / Winter 2014 season - Georgia May Jagger! While being photographed in London she is wearing http://www.chicemma.com/ the highlights of the brand new collection. Georgia May personalizes the feminity, effortless elegance and sensual ease of the latest trends from RESERVED. She will also be the guest of honour at the spectacular RESERVED welcome event during Berlin Fashion Week on July 10th, 2014 . For this, the brand has partnered not only with Berlins most desired DJs, but also with an unforgettable live performance of a worldwide known act and Georgia May to debut the Fall collection on the runway . RESERVEDs Autumn / Winter 2014 campaign also sets a new guideline into the spotlight Lets Fashion!
Source: http://news.bgfashion.net/article/9312/9/Fashion-brand-RESERVED-launches-in-Germany-and-reveals-Georgia-May-Jagger-as-its-new-face

Just kidding! But we suspect the recent launch of Torontos Official Mens Fashion Week (TOM) will definitely help to highlightthe city (and country) morefor fashion moving forward. Thats not to knock Torontos existing fashion week, which features both womenswear and menswear designer collections, along with unisex brands like Joe Fresh. However, becoming the eighth city in the world to launch a menswear specific fashion week will obviously put a bigger spotlight on Toronto and lend seriousness to the citys dedication to competitively presenting fashion from its resident designers on aglobal scale with leaders like London, Paris and Milan. According to Toronto Life , TOM founderJeff Rustia, explained his thoughts on the important of establishing a separate mens fashion week saying, Logistically, it doesnt make sense to lump the men in with the women, because [the labels] have their own buyers, editors and audience. Agreed.Although, we cant but help think about the fact that we may start running out of calendar days and weeks to dedicate to the many fashion weeks taking place globally almost all year round. TOM will run from August 11-15.
Source: http://styleblazer.com/298908/toronto-mens-fashion-week-launches/

Google Glass with designer frames go on sale on fashion websites - Los Angeles Times

1. Aim for effortless. By all means, never look like you spent hours getting ready in the morning. Leave something a bit rumpled; something else a bit un-tucked or un-buttoned. Dont over-think things.
Source: http://www.stylecaster.com/fashion-rules-to-steal-from-male-street-style-stars/

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